I'm building a better way to understand people and work.

Reel starts with real conversations about what people can make happen, what the work needs, and how AI is changing both.

Explore Reel Work SignalsOther ways to work with me

I also take on a small number of practical AI workflow projects for recruiting teams, plus speaking and focused advisory work.

Work with me

Work with Reel, or bring me in for one focused project.

Reel Work Signals is a company-paid research engagement for a product, research, hiring, or workforce decision that depends on understanding people and work. Separately, I take on a small number of 10-day AI workflow sprints for recruiting teams.

For companies

Reel Work Signals

$25,0006 weeks

Reel builds a focused cross-company cohort of people doing the work and people defining it, then turns what we learn into clear evidence for one decision.

  • ✓A defined cross-company cohort of up to 30 conversations, sized around the decision
  • ✓A written report with the clearest patterns, examples, and implications
  • ✓An executive briefing for the people making the decision
  • ✓A working session so the findings lead to clear next steps

A company-paid engagement for one product, research, hiring, work-design, or workforce decision. Reel builds the cohort around the question, so you do not need to provide 30 participants.

For recruiting teams

AI Recruiting Workflow Sprint

$15,00010 business days

For a recruiting or TA leader with one workflow that takes too much time, creates too much manual work, or simply is not working well. We move quickly and build something useful. This is not AI training or a deck.

  • ✓One current workflow observed and mapped
  • ✓A clear success metric and redesigned human/AI workflow
  • ✓Working implementation inside the tools your team already uses
  • ✓Team handoff plus a 30-day check-in

One workflow. No retainer. No automated candidate ranking or employment decisions.

More about me

I know recruiting from the inside. I also know how much the usual information leaves out.

Recruiting found me by accident. I found my first role on Craigslist, almost quit on day two, and stayed for 14 years.

Over those 14 years, I've worked across agency, staffing, RPO, corporate recruiting, recruiting operations, and hiring leadership, most recently as Senior Director of Recruiting Operations at FanDuel. I've built teams, systems, reporting, workflows, and all the things behind the scenes that make hiring actually work.

Reel is the company I'm building around a simple belief: we should match what people can make happen with what businesses actually need. It starts with information only real conversations between people can uncover.

Young Rachel holding a fish
Young Rachel fishing from a boat
Background
14 years across recruiting and hiring
Operator proof
Former Senior Director, Recruiting Operations
Building
Reel + an AI-native operating system
Based in
Nashville + NYC
Speaking + advisory

Bring me into the room.

I speak and advise on how AI is changing work, what better matching between people and work requires, practical AI workflows for recruiting teams, and what it looks like to build an AI-native company as a nontechnical founder.

Custom scope

Panels, keynotes, public conversations, workshops, and focused advisory projects. Tell me who's in the room, what you're working through, and what you want people to leave with.

Ask about availability
Start here

Tell me what you're trying to solve.

A specific problem is the best place to start. If I'm not the right person to help you solve it, I'll tell you, and I'll try to point you in the right direction.

Prefer email? rachel@rachelgulley.com